3 Growth Principles That Have Proven Results Across Industries

Daniel Burrus
5 min readFeb 16, 2023

The future is uncertain and no one is able to predict it . . . right?

Then how do some businesses find significance in their industries, succeed, and adapt to a changing and disruptive world? Moreover, why do some others fall completely flat in this task and nearly lose everything? How do you as a business leader ensure that your company is one that prospers and grows?

Over the decades that I have researched industry and worldwide disruptions caused by digital technology and other transformations, I have found something notable. There are key principles that those aforementioned successful and significant businesses employ to ensure they are charging ahead of their competition in the ever-changing landscape in front of them.

These principles can be applied to every industry and every business model as a way to transform an organization and chart its path to future significance. Today, I want to explore some iconic examples of business, organizations, and industry leaders who have implemented my Anticipatory principles, all of which are in different industries.

Focus on Certainty (My Hard Trend Methodology)

As I share my Anticipatory Organization® Model with organizations, Hard Trends are those that you are…

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Daniel Burrus

#1 Bestselling Author, Global Futurist, Innovation Expert and Keynote Speaker. One of the World’s Leading Futurists on Global Trends and Innovation.