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Agile Isn’t Always Advantageous — Here’s What the Best Leaders Do Differently

Daniel Burrus
5 min readApr 4, 2025

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Change is no longer a distant event — it’s here, it’s constant, and it’s accelerating. In this kind of environment, agility is a survival tool. But anticipation is a growth strategy.

Anticipatory leaders don’t wait for disruptions to knock — they open the door before they arrive. They don’t get blindsided by trends — they ride them to the top.

Let me show you how to do the same, starting with a fundamental shift in how we view the future.

What Makes Hard Trends the Key to Predicting the Future?

Hard Trends aren’t guesses — they’re future facts. These are developments we know will happen, no matter what. They offer a level of certainty that allows business leaders to confidently plan and act, reducing risk while increasing opportunity.

Some examples of Hard Trends include:

  • The ongoing rise of AI across every sector
  • Demographic shifts like aging populations
  • Government regulations becoming more complex, not less

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Daniel Burrus
Daniel Burrus

Written by Daniel Burrus

#1 Bestselling Author, Global Futurist, Innovation Expert and Keynote Speaker. One of the World’s Leading Futurists on Global Trends and Innovation.

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