Align Your Futureview in Times of Uncertainty

It is consistently shocking to me how little we consider the future to be an important topic in business. How the future affects us and our organization is easy to forget when there are numerous tasks at hand, but since it’s where we will spend the rest of our lives, we should all be devoting more time to our consideration of where we are headed into the future.

Given the current global crisis involving COVID-19, several businesses are either transitioning to remote work, learning how they can still service in-person customers during quarantine, or unfortunately in some cases, completely shutting down. The coronavirus and how we are responding to a nationwide lockdown is the current “task at hand” as mentioned above; however, we must not forget the Hard Trends that there will be a tomorrow, and this pandemic will end.

Taking the time to think about the future isn’t limited to post-pandemic life; it’s more like that of a two-way street by what the future exactly means to you and your organization in times like these. For some, it’s when our quarantine is over, while for others, it’s purely getting to tomorrow and innovating. Whatever the time frame you attach to that term truly shapes what you do in the present.

This concept is what I’ve coined a Futureview®, and it’s essential that an organization have a consistent…