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An Anticipatory Organization® Can Preemptively Dissect Problems

Daniel Burrus
5 min readSep 30, 2021

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As dark and dreary a picture as the term “post-mortem” may paint in your mind, as it is a term frequently used in the medical industry to determine the cause of death, there is an integral competency in business it pertains to: a finished project or a new product, and the customer response to it.

Unfortunately, the original “cause of death” concept that the term “post-mortem” traditionally refers to also mirrors an occurrence in the life cycle of many products, services, or whole companies in business.

When a catastrophic breakdown of a process, product, service, or company itself occurs, c-suite executives and business leaders alike convene to determine the cause of death, which is generally a game of finger-pointing and placing blame upon external factors that were seemingly unavoidable that brought whatever to its demise.

Pre-Mortems and a Hard Trend Methodology

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Now, if a post-mortem establishes what caused the end of something, I’m sure you’re wondering if there is such a thing as a “pre-mortem” and if so, what it means.

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Daniel Burrus
Daniel Burrus

Written by Daniel Burrus

#1 Bestselling Author, Global Futurist, Innovation Expert and Keynote Speaker. One of the World’s Leading Futurists on Global Trends and Innovation.

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