Anticipating Change: Staying Ahead in a Dynamic World

Daniel Burrus
5 min readOct 19, 2023

Change is an inevitability of human life. We go through changes as we age from teens into adulthood by moving out of our parents’ houses and going to college or a trade school. And as we move from early adulthood to our 30s, 40s, 50s, and later years, with starting new jobs, getting married, having kids, and retiring, more change occurs. We have become very adept at handling the various changes thrown at us.

However, I would be remiss to say that we handle it well. Quite frequently, we humans do not handle change well, as it is viewed as an “unknown” that ultimately disrupts us.

So, whether it is personal change or changes you face throughout your professional career, would it not benefit you and fully transform your attitude about change if you were able to actually see the changes coming your way?

Controlling Your Perception of Change

There are two ways we perceive changes that happen to us. One view is that change is a positive thing, and another that it is inherently negative. A positive outlook on change is one that we make happen, or that we choose. Thinking change is positive is not something we are born to do — we learn that change can be a good thing, which gives us the opportunity to alter our perspective to be positive. And with that positive outlook, we are better prepared to instead create change with an anticipatory approach.

Negative changes are viewed as those that happen to us or that catch us off guard, disrupting us as we sit in our comfort zones. This causes us to act as crisis managers in an attempt to get back what was once our “normal.” As a result, business leaders inevitably fall behind on innovation, lose out on profits, lose their standing in the market, and can even become irrelevant to their customers.

The thing about negative changes is that the perception of them is a choice, stemming from a lack of foresight and the decision not to look into the visible future and anticipate what is to come. Change does happen to us; however, with an Anticipatory mindset, you create changes in your…

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Daniel Burrus

#1 Bestselling Author, Global Futurist, Innovation Expert and Keynote Speaker. One of the World’s Leading Futurists on Global Trends and Innovation.