Anticipatory Accounting and Finance

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Investors know the value of being anticipatory. In a world characterized by exponential change, the accounting industry has an opportunity to incorporate that same mindset into everyday practices and procedures — in more ways than one.

The Netflix Paradox

The field of accounting has traditionally labored under a challenging paradox when it comes to reporting organizations’ financial activity — using past performance as one gauge of future prospects. An incident involving Netflix this past summer illustrates that — and a broader issue — perfectly.

On the one hand, the entertainment giant turned in a relatively poor quarterly earnings report. Nonetheless, Netflix stock jumped a remarkable 18 percent.

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