Anticipatory Communication: Steering Conversations for Success

As we traverse the landscape of leadership and transformation, we often overlook the profound impact of the words we choose. Whether you are the CEO of a Fortune 500 company or a manager at a smaller firm, the language you employ can be the linchpin for catalyzing change. And even the most influential minds often use words that undermine the clarity and action they would like to take.

In our most recent Conversations with the Masters, I had the opportunity to dive deep into the world of language, how it can be wielded to drive change, and how it can increase efficiency of the decision-making process with the master of influence and persuasion himself — Phil Jones.

Phil Jones is a world-renowned keynote speaker on the power of words, sharing his insights in over 56 countries to leaders in businesses both large and small. He has authored seven bestselling books, including his latest, Exactly What to Say: The Magic Words for Influence and Impact — the subject of today’s blog.

The greatest cost in decision making is indecision, procrastinating the choice for fear you either do not have enough information or you will make the wrong decision. In the moments that matter, finding the right words at the right time means the difference between achieving the desired outcome or being left in a…