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Anticipatory Minds Don’t Ask About The New Normal, They Forge The Next Normal

Daniel Burrus
4 min readMar 25, 2021

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From virtual museum tours to five-star curbside pickup of a steak and lobster dinner, some tremendously innovative ideas emerged out of the coronavirus pandemic of 2020.

With the help of application development, ordinarily in-person business operations quickly pivoted during March 2020 to combat the tremendous loss they were facing as the world shut down in response to COVID-19 While some companies are moving into the “New Normal,” or “Next Normal” as some prefer, just as many companies are are hoping to return to their pre-pandemic status quo.

However, the reality is that our world is forever changed. The pre-coronavirus world is not where we are heading, and I’m aware that scares many in all walks of life and all generations. Yet it shouldn’t! The post-pandemic new normal is whatever we make it, and the innovative Apps and more that have emerged can and will aid in business growth if you continue to apply them.

Disruptions And Change Are Inevitable

The coronavirus pandemic itself is very similar to my teachings on digital disruption: a shift in the status quo was always heading our way, coronavirus was just more immediate and absolutely impossible to ignore.

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Daniel Burrus
Daniel Burrus

Written by Daniel Burrus

#1 Bestselling Author, Global Futurist, Innovation Expert and Keynote Speaker. One of the World’s Leading Futurists on Global Trends and Innovation.

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