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Are You Ready to Use This Economic Downturn to Become Recession Proof?

Daniel Burrus
4 min readOct 20, 2022

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Many across the United States are uneasy about what is in front of us economically. At the end of 2019, everything was on an upward trajectory that many business leaders and C-suite executives thought they had a perfect handle on.

Then, the coronavirus pandemic of 2020 thwarted it all. From the moment the world closed its doors for the safety of the general public, we were not going to be the same as a society. 2019 was a completely different world in comparison to 2020 and beyond, and even as we have weathered the storm in one way or another, every day has become a question mark for many across all industries.

Many employees and executives alike experienced and vividly remember the recession following the housing market crash in the mid to late 2000s. As a result, many grasped desperately for a “status quo” of professional and personal normalcy to make it out the other side in one piece, and now we have that familiar sensation welling up in our minds yet again following the pandemic.

We want to be agile, reactionary, and cautious — It is a primordial instinct in many. But as I have mentioned to clients and colleagues many times over the course of my career: Agility will never set you ahead of disruption; it will only give you momentary peace of mind. But by combining it…

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Daniel Burrus
Daniel Burrus

Written by Daniel Burrus

#1 Bestselling Author, Global Futurist, Innovation Expert and Keynote Speaker. One of the World’s Leading Futurists on Global Trends and Innovation.

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