Beyond the Expected: Real-Life Business Uses for Augmented Reality

Daniel Burrus
4 min readOct 27, 2022

The phrase “You have got your head up in the clouds” is no longer an insult in today’s world — having your head in the clouds may be the best way forward in business!

Of course, I’m talking about Augmented Reality (AR); a transformative, disruptive digital technology that has been gaining traction for years and looks to be continuing its exponential growth trend in the years to come. What was originally viewed as only a feature to interactive video games of the future has now made its way into a multitude of industries, and now there are even more opportunities for entrepreneurs and business leaders to leverage AR in advantageous ways.

Bear in mind, it is not always a specific product or service that advances in AR pertain to. Oftentimes, it is industry-level disruption caused by transformative technologies like AR, niche applications of AR that bring new sectors of an industry into the spotlight, or Hard Trend future certainties surrounding AR that businesses and organizations should be examining closely to find a way to leverage before someone else does.

So put on your favorite set of smart glasses and get ready to look closely at some of the most common current trends of AR coming our way in the next year or so! As you explore these topics below, I encourage you to think exponentially about how they can be beneficial to your operation.

Retail and Cosmetics Industry — Try Before You Buy

Even to this day, department stores have areas where men and women can smell perfumes and colognes; try on pants, shirts, swimwear, and other apparel items; and even sample hand creams for consistency and smell. These are all sensory activities that trigger an emotion in a consumer to either purchase the product or to better understand what they don’t want.

AR applications have already started to emerge in this capacity, as witnessed with companies like Warby Parker utilizing the software to allow customers to “try on” frames they select from their app. Additional to eyewear, AR applications also have stemmed into the apparel industry and more recently, the cosmetics industry. An individual interested in lipstick and blush can see how those colors work for them in…

Daniel Burrus

#1 Bestselling Author, Global Futurist, Innovation Expert and Keynote Speaker. One of the World’s Leading Futurists on Global Trends and Innovation.