Breaking Free from the Competitive Cycle: The Role of Creativity

Daniel Burrus
5 min readOct 26, 2023

Creativity is a highly applicable character trait of those who find success and significance in the business world.

In light of this observation, the question of whether creativity can be taught naturally arises. While it’s true that, with sufficient determination, individuals can learn almost anything, teaching your team to think creatively in any industry is contingent upon the approach.

As an Anticipatory Leader, the concept of fostering creativity among your employees should manifest in proactively addressing challenges through innovative solutions. This involves the cultivation of intricate ideas, allowing for the creation of remedies well in advance of issues becoming disruptive.

Creativity in Its Most Basic Form

Many organizations are playing the competition game, copying ideas in an attempt to stay one step ahead and gain a small fraction of market share. This is a road riddled with friction and little payoff as each player struggles to move one space ahead. If this sounds exhausting, it’s because it is exhausting.

The solution is to break free from this relentless cycle and forge an entirely new path. To achieve this, it’s essential to keep your opportunity radar finely tuned, identifying areas ripe for innovation. At the core of innovation lies creativity, naturally driving the process.

Just as with anything in business, creativity is a process in which bits and pieces of ideas are taken, shaken up, and revealed to discover new uses for products or services, or most importantly, solutions to problems both current and in the future.

The leaders many look up to in society — those who bring about the most powerful, transformative innovations — begin with an insatiable thirst for knowledge and curiosity about the world around them. This allows them to conceptualize diverse and original ideas, often taught to them by predecessors in their industry. Yet while creativity is taking in all that you know and experience, innovation is the ability to evaluate those observations and develop them into…



Daniel Burrus

#1 Bestselling Author, Global Futurist, Innovation Expert and Keynote Speaker. One of the World’s Leading Futurists on Global Trends and Innovation.