Business Leader Imperative: What You Need to Know

Have you ever wished you could predict the future? What would you do if you could clearly see critical changes in the months and years ahead and use them to shape your future instead of just letting it unfold by default?

I have good news for you: you can. In fact, paying close attention to the Hard Tends, or certainties that will happen, becoming more anticipatory, and pre-solving problems before they occur will allow you and your organization to become the disruptor instead of the disrupted, positioning yourself as a leader in your industry.

Throughout the entirety of my career, I have worked with several CEOs, government officials, and leaders from all different backgrounds on facing digital disruption. Here are some principles I have discovered that are crucial for business owners and other leaders alike to heed in becoming more anticipatory.

Start with certainty (Use Hard Trends to see what’s coming)

You can use the power of anticipation to spot and profit from future trends long before your competitors do. Just look at Netflix, who accurately saw the trends of individuals looking for convenience in their consumption of media and, likewise, their frustration with nominal late fees stacking up. They went on to build a subscription service for…