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Career-Long Lessons from a Once-in-a-Lifetime Disruption

Daniel Burrus
4 min readDec 17, 2020

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For some, the post-coronavirus “new normal” is a frightening concept that rattles their status quo, while others are taking this moment to seize new opportunities afforded to us by a global disruption, as COVID-19 has proven to be. The fact of the matter is that aforementioned opportunity is available to all of us, whether our “new normal” is unbearably difficult or extremely simple.

You may be asking yourself: How is that possible?

The key in leveraging this worldwide disruptive and still unpredictable virus to your benefit is to implement my Anticipatory Organization Model, where business leaders identify Hard Trends and Soft Trends, differentiate between the two, and use them to pre-solve the new problems headed our way in the “new normal.”

New Opportunity Puts Significance Over Success

Even at the start of COVID-19, new opportunities were all around us. We must make sure that we have our opportunity antenna up at all times, and more importantly, we must understand what these new opportunities are.

Something to consider about these new opportunities emerging throughout the ups and downs of this pandemic is that their focus has fully shifted to one of significance, so in order for you to capitalize on them, you and…

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Daniel Burrus
Daniel Burrus

Written by Daniel Burrus

#1 Bestselling Author, Global Futurist, Innovation Expert and Keynote Speaker. One of the World’s Leading Futurists on Global Trends and Innovation.

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