Collaborate With a Strategic Alliance to Find Success

Traditionally, the concept of success through collaboration in the business world has been focused on eliminating competition to find success in ways that benefit the industry the competitors share.

However, during the coronavirus pandemic of 2020, success through collaboration was redefined when two tech giants, Apple and Google, collaborated on contact tracing technology in an effort to combat the virus in their own way and simultaneously save lives. But with a sudden economic downturn due to a worldwide lockdown, what exactly were they thinking by doing this?

Collaboration for the Greater Good

Instead of competing, they were collaborating and forming a strategic alliance. In this case, they were collaborating not just for profit, but for the greater good of humankind in a crisis.

While most companies looked to protect their vested interests during the lockdown by shutting out the world and focusing on increasing their bottom line however they could, those two wildly successful corporations out of Silicon Valley took to an unlikely strategic alliance, collaborating not only to keep themselves up and running as essential businesses, but also to help slow the spread of COVID-19 in their own way.