Control Your New Normal with a Focus on Significance

Since the start of the coronavirus pandemic, I have been busier than ever, talking with C-suite executives from Fortune 500 companies to small start-ups and mom-and-pop shops, all with the same question: What do we do now?

A global pandemic and an economic downturn have left many without work, while several businesses are closing their doors after decades, all seemingly overnight. Those who have remained open all wonder what’s next and, more importantly, what they can be certain of.

Certainties in an Uncertain World

Many of the answers I have given people have really helped, so I decided to dive deep into some of those answers to find out exactly what was helping each individual and organization.

What I discovered was that, during this time of great uncertainty, you have way more control than you realize if you focus on certainties.

An Anticipatory Leader knows that the very term “certainty” is a core element of my Hard Trend Methodology, in which we use Hard Trends, or future certainties we know will happen, to pre-solve problems we will face before they occur.

One major certainty is that this pandemic will end. In the meantime, an equally important certainty for all organizations to recognize is that we…