De-Commoditizing is Key — Make Your Products Stand Out

Every industry has products or services that are commodities. From food and beverage items to household products and daily services, commodities are everywhere and make bottom-line profits harder and harder to attain due to the fact that consumers tend to view commoditized products or services with an attitude of ambivalence.

This is because, in the customers’ minds, the product or service fulfills the same need regardless of what business or organization delivers it, so paying extra for said product or service is frivolous and unnecessary if a different company offers it for much less money than yours.

Whether the item is water, the service is an oil change, or the product is streaming TV shows and movies, customers instinctually believe more and more every year that every company or their direct competitor offers an interchangeable experience.

The solution to this obstacle is to continuously de-commoditize your products and services in order to remain unique in whatever industry your organization is part of. But how does a company succeed at doing so?

De-Commoditizing Adds Value

Take the concept of manufacturing and selling a can opener. From the start, your average customer buying one from a store will blindly select a can…