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Digital Disruption is Now a Business Standard. Will you Fight it or Embrace it?

Daniel Burrus
4 min readNov 11, 2021

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Thanks to the Three Digital Accelerators I identified in the early ’80s, which include computing power/processing power, storage, and bandwidth, we as a global society are at a time of extreme connectivity. Exponential digital technology is transforming every business process, and massive disruptions are at every turn.

The reality is those Three Digital Accelerators are only going to continue to increase, and as a result, digital disruptions will become even more widespread than they already are. So, with that being said, what are you doing as a business leader or what is your organization doing as a whole to embrace transformative digital technology rather than resist it?

More importantly, are you as an organization embracing it, or do you feel your organization is merely pivoting to get by?

Digital Technology Simplifies Our Lives

The fact of the matter is that digital disruptions are what I refer to as a Hard Trend, or a future certainty that will happen, and try as you might, a digital disruption of any kind will inevitably find its way into your industry, organization, or specific department.

While that might sound intrusive, trust me when I say that digital disruptions are a…

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Daniel Burrus
Daniel Burrus

Written by Daniel Burrus

#1 Bestselling Author, Global Futurist, Innovation Expert and Keynote Speaker. One of the World’s Leading Futurists on Global Trends and Innovation.

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