Disruptive Innovation Takes the Sharing Economy to Sea

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“Disruptive innovation” is one of the most overused and misunderstood phrases of this digital age. Using digital technology to ease our daily frustrations by questioning traditional methods and delivering empowering alternatives or more efficient business models is something that should be celebrated rather than feared.

The way that we order a cab, book a room, watch a movie or listen to a song has changed completely over the past few years. We can now access almost anything our hearts desire by pushing a button on a smartphone. It would appear that the nautical world is also set to be brought into the 21st century while the old way of doing things could soon be less relevant or even obsolete.

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