Member-only story

Don’t Fear Disruption, Leverage It!

Daniel Burrus
4 min readSep 9, 2021

--

I challenge you to read this paragraph and then close your eyes and focus. Think about the future. What does it look like to you? How do you think humankind operates 20, 30, or 40 years from now? Are we even more digitally connected than we already are? What behaviors or actions are commonplace now that might be nonexistent then?

Now, open your eyes. Guess what? You’re in the future now; it’s what we all spend the rest of our lives in. That moment prior to you reading the previous paragraph has passed, and we are all one step closer to those potential visuals you painted in your mind. Time passing is a Hard Trend, or future certainty that is constantly occurring, and no matter how you savor the present, you know that in some way you always plan for what comes next.

So then professionally, to those who try to protect and defend the status quo of their career, business, or industry as a whole, I want to know: Why? If time passes and the physical world evolves, isn’t it unrealistic to think that your career, business, or industry won’t?

What Does ‘Security’ Mean?

Register here: https://zoom.us/webinar/register/WN_swkPtjmBR36Af5gxnym02w

--

--

Daniel Burrus
Daniel Burrus

Written by Daniel Burrus

#1 Bestselling Author, Global Futurist, Innovation Expert and Keynote Speaker. One of the World’s Leading Futurists on Global Trends and Innovation.

No responses yet