Future-Centered Design: How to Turn Great Ideas into Action Plans

Daniel Burrus
5 min readMar 2, 2023

Great ideas do not always come from the top down. As a matter of fact, some of the most transformative ideas that have gone on to change the world have been from a lower- to mid-level employee. From the iPod at Apple to the Happy Meal at McDonald’s — both digital and physical innovations in all industries have often stemmed from collaborative creativity at all levels.

As a low- to mid-level employee, your ideas are likely important to you, but will they be perceived as great ideas to the CEO, CFO, board of directors, or other integral decision makers at your organization? Most likely, at first the answer will be no, but you can change that! By mastering the concept of selling up your ideas, your intrapreneurial spirit will shine brightly, giving you the chance to take the organization you work for to stratospheric levels.

And as a C-suite executive or a business leader of any kind, how receptive are you to employee ideas as they pertain to transformative innovation? Allowing for intrapreneurial innovation demonstrates faith in your employees and staff as a team, and can even foster a more unified, productive, and positive Futureview® than ever before.

I want to explore both sides of the coin so that the avenues of communication in intrapreneurship are seamless for all involved.

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Daniel Burrus

#1 Bestselling Author, Global Futurist, Innovation Expert and Keynote Speaker. One of the World’s Leading Futurists on Global Trends and Innovation.