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Futureview®: A Strategy That Outsmarts Complacency
It is clear that in business, many leaders and entrepreneurs alike chase and strive for stability. Whether it be in your bottom line or a product your organization is working to perfect, the concept of stability brings the comfort and illusion that you’ve finally “made it.” You and your organization have achieved success, and now it’s time to kick your feet up and savor the sweet satisfaction of a job well done.
However, the reality is that this mindset is more detrimental than anyone realizes. First and foremost, the concept of stability is often confused very easily with the dangers of complacency. If I were to ask a business reveling in stability if they think they are actually being complacent, many would disagree.
However, the world we find ourselves in today is dominated by exponential, digital transformation of all sorts. Therefore, actively seeking a plateau to progress where you can rest on your laurels and coast is tremendously detrimental and will ultimately set you far behind the competition.
After all, you can only coast uphill so far before gravity takes over, right?
