Go Opposite in the Face of Uncertainty
5 min readApr 9, 2020
As COVID-19 uncertainty spreads around the world at an exponential pace, the global community is finding out that reacting quickly to the societal and economic disruptions that the virus creates, no matter how agile a reactor you are, is not good enough and quite frankly, is simply not working.
With disruptive changes moving so fast, everything seems to be uncertain, and that uncertainty can…