Hard and Soft Trends Explained: Plan for the Predictable, Prepare for the Unpredictable

The future itself is uncertain, and this is an all-too-often scary realization for businesses of all sizes and industries. Where is your specific industry headed? Will a new technology come to be that leaves your current technology or operation completely in the dust? Will your customer base take a dramatic turn in their wants and needs? These are only a fraction of the questions that plague businesses on a daily basis.

Yes, the future is uncertain and this may strike fright in some. But to me, this uncertainty is exciting and full of opportunity thanks to the skills that come with an Anticipatory mindset!

The difference between those that fear the uncertain future versus those that find it exhilarating and ripe with opportunity is one’s ability to more clearly see the future in front of them and in turn, feel confident leveraging it to their advantage. And in my Hard Trend Methodology, the Soft Trend future possibilities are a vital piece to bringing certainty forward in uncertain times.

Soft Trends in My Hard Trend Methodology

Soft Trends are those future possibilities that may or may not happen. These future “maybes” are open to influence. This is a real skeleton key to becoming the positive…