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How Can You Stay Ahead of Disruption in a Rapidly Changing World?

Daniel Burrus
4 min read2 days ago

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Industries are evolving at an unprecedented pace. The question is: Will you lead the disruption, or will you be disrupted?

Traditional competitors are no longer the biggest threat. Instead, unexpected players — leveraging innovative business models and technology — are entering industries and reshaping them overnight.

So, how do you not only survive but thrive? Here are three key strategies based on my Anticipatory Organization® Model that will help you stay ahead of the disruption curve.

Why Does Disruption Reward Anticipation, Not Reaction?

Businesses that fail to anticipate change risk becoming obsolete. Some of the biggest disruptions in history prove this point:

  • Blockbuster vs. Netflix — Blockbuster ignored the rise of digital streaming, while Netflix anticipated the shift and dominated.
  • Traditional Banking vs. Crypto & DeFi — Blockchain and decentralized finance (DeFi) disrupted banking by offering financial services without intermediaries.
  • OpenAI and AI’s Rapid Evolution — AI-powered solutions are reshaping industries, giving early adopters a major advantage.

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Daniel Burrus
Daniel Burrus

Written by Daniel Burrus

#1 Bestselling Author, Global Futurist, Innovation Expert and Keynote Speaker. One of the World’s Leading Futurists on Global Trends and Innovation.

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