How Competitive Benchmarking Misses the Mark — And What Anticipatory Leaders do Instead

Third-party perspective and comparing one’s self to others is how we as human beings maintain a frame of reference regarding a goal we are working toward. Also known as “benchmarking,” this process of comparative analysis may benefit you as a Formula 1 race car driver or a marathon runner, but it in no way helps you reach the significance…

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#1 Bestselling Author, Global Futurist, Innovation Expert and Keynote Speaker. One of the World’s Leading Futurists on Global Trends and Innovation.

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Daniel Burrus

#1 Bestselling Author, Global Futurist, Innovation Expert and Keynote Speaker. One of the World’s Leading Futurists on Global Trends and Innovation.