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How Digital Twins Are Turning Uncertainty into Opportunity

Daniel Burrus
5 min readFeb 14, 2025

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Why Is Sustainable Growth More Than Just Innovation?

Growth is essential for any organization. But not just any growth — sustainable growth. That means balancing innovation, efficiency, and resilience. It requires more than reacting to change — it demands the ability to anticipate it.

When I talk about embracing disruption, I don’t mean passively accepting it. I mean becoming the disruptor — leveraging advancements in technology, efficiency, and big data to:

  • Predict challenges before they arise
  • Optimize operations with precision
  • Innovate with certainty

The question is: How do you plan for the future when uncertainty seems inevitable? While some aspects of the future are unknown, others are completely predictable.

What Can You Be Certain About in an Uncertain Future?

In my Anticipatory Organization® Model, I teach businesses how to identify Hard Trends — future certainties that allow organizations to pre-solve problems and seize opportunities.

One such Hard Trend revolutionizing industries today? Digital Twin technology.

What Are Digital Twins and Why Do They Matter?

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Daniel Burrus
Daniel Burrus

Written by Daniel Burrus

#1 Bestselling Author, Global Futurist, Innovation Expert and Keynote Speaker. One of the World’s Leading Futurists on Global Trends and Innovation.

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