How Do We Rebuild Trust in the New Normal?

This growing lack of trust can have serious consequences as we try to reverse the economic meltdown as a result of the global pandemic and bring about positive change and growth.

Whom Do We Trust?

The future in business is all about relationships, and all relationships need trust to survive. The more trust you have with a business, the more powerful the relationship with customers, while the more untrustworthy a business is, the weaker the relationship.

The post-pandemic “new normal” is so much more than just PPE and social distancing protocol. In reality, everyone is back to a primitive “square one” of sorts. With so many opinions and facts floating around social media, confusion as to how to behave now and in the immediate future after a pandemic runs rampant, and consumers’ trust is even more difficult to gain back than ever before.

So whom do we trust, both as businesses and consumers, how is trust earned by a business in the “new normal?”

The Three Values of Trust

In business, trust is something you must earn. You earn trust by displaying three universal values: honesty, integrity, and delivering on promises. In fact, no matter where you travel around the world and regardless of religion or culture, those three…