If An Early Idea Got Your Business This Far, What Will Advance You Further?

Throughout the decades, singers, bands, actors, and other entertainment personalities emerged on the scene with a hit movie or a powerful song that swept both the nation and the world. Everywhere you looked, you would be hearing the performer, band, actor or actress’s name, synonymous with their song or film.

However, as times changed, these entertainment personalities eventually burned out faster than they came in due to a sophomore slump of a follow-up to their viral song or movie that put them on the map. The term for musical groups and singers became ‘‘one-hit wonders,’’ and the similar vernacular for actors and actresses was “typecast.”

Of course, we see this well beyond music and movies. At a company’s inception or even well into its founding, a breakthrough product is created that sends them to stratospheric heights like never before. These are best known by the phrase “cash cow” and initially bring a company tremendous revenue and notoriety.

However, as Sir Issac Newton once said, “What goes up must come down.”

The Risk of Cash Cows

Having a product or service that puts you on the map is certainly not a bad thing by any means. You did something right, people are responding positively to your…