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If Disruptions Force Change, Imagine the Power of Transformation

Daniel Burrus
4 min readAug 5, 2021

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When it comes to the concept of digital transformation, we should really be focused on the term transformation. Your competitive advantage depends on how you define the terms change and transformation, as the vast majority of leaders believe they are transforming a process, a product, or a service when they are really just changing it.

Predominantly, this is because most don’t know the difference between transformation and change. Let’s dive into the differences between these two competencies.

Anticipation and Transformation Are Offensive Strategies

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Change comes from the outside in, forcing us to react and respond with agility in a defensive manner, whereas transformation is an offensive and anticipatory competency quite different from change. Whether it’s a personal transformation or business transformation, it always comes from the inside out, giving you far more control in actively shaping your future.

Being agile is important when dealing with rapid change; however, no matter how agile you are, reacting quickly does not work alone. We must become

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Daniel Burrus
Daniel Burrus

Written by Daniel Burrus

#1 Bestselling Author, Global Futurist, Innovation Expert and Keynote Speaker. One of the World’s Leading Futurists on Global Trends and Innovation.

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