Implement Anticipatory Solutions Instead of Reactive Responses

Daniel Burrus
5 min readFeb 2, 2023

In years past, many businesses have succeeded with an agile, reactive approach to business where they respond to climate, competition, and social circumstances in an “after the fact” way. This focus was predominantly on responding to disruptions as they came in, putting out fires to solve issues.

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Daniel Burrus

#1 Bestselling Author, Global Futurist, Innovation Expert and Keynote Speaker. One of the World’s Leading Futurists on Global Trends and Innovation.