Implement Anticipatory Solutions Instead of Reactive Responses

Daniel Burrus
5 min readFeb 2, 2023

In years past, many businesses have succeeded with an agile, reactive approach to business where they respond to climate, competition, and social circumstances in an “after the fact” way. This focus was predominantly on responding to disruptions as they came in, putting out fires to solve issues.

As many businesses have perfected this approach, a new leadership model is now needed to stay ahead of the competition. Instead of reacting with agility, modern business leaders are taking a more proactive route and, more importantly, responding with an Anticipatory approach.

How do you do this, though? As a business leader, how is it possible to anticipate where the future of your business or industry as a whole is going, use an Anticipatory mindset to find solutions to the world’s issues, and, above all, go from reactive to proactive in your response?

Let’s help guide you in this productive direction by way of exploring an example of a business in an industry that directly impacts us, especially following the disruption of COVID-19 — the hotly discussed supply chain.

Flexport: Fixing the Supply…

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Daniel Burrus

#1 Bestselling Author, Global Futurist, Innovation Expert and Keynote Speaker. One of the World’s Leading Futurists on Global Trends and Innovation.