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In a Battle of Online Help vs Face-to-Face Service, the Customer Must Always Win

Daniel Burrus
4 min readJul 7, 2022

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There is more opportunity now to transform the customer experiences and customer service of your business organization than at any other time in history. We live in a technological world, but more importantly, we also live in a human world. That world is filled with human customers, human employees, and human wants and needs. Human beings are all about relationships and experiences — the emotions and memories derived from these occurrences are what drive us and, largely, what separate us from machines.

I recently asked Shep Hyken — who I would refer to as the ‘Chief Experience and Amazement Officer at his company, Shepherd Presentations — to join me on my program, “Opportunity Hour Conversations with The Masters,” on the subject of creating amazing customer service experiences in this digital, transformative world.

For decades, Shep has been helping companies elevate their customer experience and customer service efforts to remarkable levels. Shep and I talked about how you can create and elevate amazing customer experiences regardless of the size of your organization, whether you are an entrepreneur or just starting your company.

As Customer Service Technology Increased, Usage Preference Decreased

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Daniel Burrus
Daniel Burrus

Written by Daniel Burrus

#1 Bestselling Author, Global Futurist, Innovation Expert and Keynote Speaker. One of the World’s Leading Futurists on Global Trends and Innovation.

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