Increase Volume and Increase Revenue by Breaking Away from a Linear Strategy

Many businesses and organizations in today’s economic environment grow in a linear way. However, one may notice that there are just as many organizations that are growing exponentially.

Exponential growth sounds much better than linear growth, doesn’t it? It is! Exponential growth as a business or organization is profoundly advantageous, giving your organization the opportunity to make huge differences in both the industry you operate in and the industries it impacts.

There are two obvious questions in regard to exponential growth: What defines exponential growth, and who is capable of achieving it? Are only certain organizations in certain industries capable of exponential growth? Is there a way for your business to go beyond linear growth and start experiencing exponential growth, regardless of your company’s size or location?

We explored these two questions and more in a recent “Opportunity Hour: Conversations with The Masters,” which featured my esteemed colleague, Brad Peterson. Brad is the executive vice president, chief technology officer, and chief information officer for NASDAQ. Prior to joining NASDAQ, he worked in telecommunications, eCommerce, and financial services industries, bringing innovation and technological architectures across multiple…