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Intellectual Capital: The Power and Profitability of an Idea

Daniel Burrus
5 min readMay 12, 2022

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Intellectual property, or intellectual capital, is not a concept constrained only to technology companies like Instagram, Meta, or other social apps. This powerful business asset is present in every single organization in one way or another.

While tangible products or measurable services that a business or organization sells to the public are certainly assets, and it goes without saying that physical locations and business equipment used to make products or facilitate services also fall under that category, intellectual capital is rooted in knowledge, experience, ideas, branding concepts, and more.

Truthfully, and rather unfortunately, many organizations and industry professionals do not realize that intellectual capital is the most valuable asset their organization has! This comes from a long-standing struggle for many generations to place a value on intellectual capital, because it is what I have referred to in the past as a non-tangible asset. In other words, an idea is just an idea until it is physically created or facilitated.

One of the biggest reasons intellectual capital has such intrinsic importance linked to it is because of its ability to bring your organization future value. Intellectual capital is actually an anticipatory asset by way of giving the owner a future edge and added…

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Daniel Burrus
Daniel Burrus

Written by Daniel Burrus

#1 Bestselling Author, Global Futurist, Innovation Expert and Keynote Speaker. One of the World’s Leading Futurists on Global Trends and Innovation.

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