Intellectual Capital: The Power and Profitability of an Idea

Daniel Burrus
5 min readMay 12, 2022

Intellectual property, or intellectual capital, is not a concept constrained only to technology companies like Instagram, Meta, or other social apps. This powerful business asset is present in every single organization in one way or another.

While tangible products or measurable services that a business or organization sells to the public are certainly assets…

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Daniel Burrus

#1 Bestselling Author, Global Futurist, Innovation Expert and Keynote Speaker. One of the World’s Leading Futurists on Global Trends and Innovation.