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Is it Possible to Outpace Disruption? Definitely.

Daniel Burrus
5 min readJun 1, 2023

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When you recognize that things change ever so rapidly in the world, you may already feel disrupted before anything has even happened.

The negative view many have about disruption is the result of it happening to you, causing you to have to manage a crisis. My desire for all of my clients and followers is to excel as positive catalysts within their industry, attracting new customers and making a positive impact on the world. This can be achieved by enhancing relevance, streamlining customer interactions, and proactively anticipating future developments.

In a recent episode of Opportunity Hour: Conversations with the Masters, I spoke with a real master of improving on those three concepts: Joe Calloway. Joe is an author, investor, entrepreneur, and business advisor who has invested in and advises companies ranging from snowboard manufacturers to bourbon businesses.

Having written eight bestselling books including The Leadership Mindset and being a principal at the Disruption Lab, a consulting group that advises companies on strategies for innovation and growth, Joe spoke on how business leaders can stay ahead of disruption instead of trying to avoid it.

Increase Your Relevancy to Outpace Disruption

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Daniel Burrus
Daniel Burrus

Written by Daniel Burrus

#1 Bestselling Author, Global Futurist, Innovation Expert and Keynote Speaker. One of the World’s Leading Futurists on Global Trends and Innovation.

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