Is the “New Normal” We Face a Soft Trend?

Daniel Burrus
4 min readJun 11, 2020

There will always be certainties about the future that we simply cannot change. Some are rather obvious, such as the reality that spring will always follow winter, summer follows spring, and fall follows summer.

There are other future certainties that have nothing to do with the seasons, and that we all can agree we look forward to. One example that affects us all is the certainty that this…

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Daniel Burrus

#1 Bestselling Author, Global Futurist, Innovation Expert and Keynote Speaker. One of the World’s Leading Futurists on Global Trends and Innovation.