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Is the Way of the Future In-Store or Online? Why not both?
Whether we swipe our finger or ask Siri using our voice, smartphones have become a window to the world of information and knowledge sitting in our front pockets and purses.
Nearly all of us have access to this miraculous device that allows for constant connection to and communication with the rest of the world, and in the rare case that we are not with these smartphones or other digital devices, we are probably asking the person next to us to use theirs to check something for us.
A Paradigm Shift
As soon as businesspeople and consumers alike moved away from using devices like the BlackBerry and instead picked up an iPhone, a behavioral paradigm shift occurred.
We can now send a text or make a call with flawless precision, send high-resolution photos and videos, use an Internet browser to search for whatever we may need, and listen to an unlimited collection of music on Spotify or even stream television via YouTube TV, which caused us to become obsessed with using our time as efficiently as possible. This limits our patience for arduous or mundane tasks, making us frustrated with people who…
