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Is Your Business Future-Resilient? Here’s How to Prepare Everyone for What’s Coming Next

3 min readApr 25, 2025

Economic uncertainty isn’t going away. But the real question is — is your organization equipped to not just survive it, but grow through it?

It starts with how we think about the future. And more importantly, who gets to think about it.

Why Should Everyone in Your Company Think Like a Futurist?

The future isn’t just a boardroom topic. It should be part of every meeting, every conversation, every decision.

To build a workforce that thrives on foresight rather than fear, embed these behaviors at every level:

  • Employees recognize Hard Trends (future certainties) and Soft Trends (changeable possibilities).
  • Teams work together to uncover opportunities before the market sees them.
  • Leaders guide conversations around “what we know will happen” instead of “what might happen.”

When everyone can see the road ahead, change becomes an opportunity — not a threat.

How Do You Equip Teams with…

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Daniel Burrus
Daniel Burrus

Written by Daniel Burrus

#1 Bestselling Author, Global Futurist, Innovation Expert and Keynote Speaker. One of the World’s Leading Futurists on Global Trends and Innovation.

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