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Lead With Velocity to Align Your Sales and Strategy

Daniel Burrus
6 min readAug 30, 2024

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As a sales professional or a member of a sales team, here are some questions I want you to ask yourself:

  • What do you do when new competition shows the potential to disrupt your sales cycle?
  • What do you do when you find that you are not innovating as fast as others and are losing momentum?
  • What do you do when you are successful, but worried about digital disruption from new technologies like generative AI?
  • Finally, what do you do to ensure your revenue targets stay on track when faced with evolving market dynamics and unexpected competitive pressures?

I will ask once more: What do you do?

In a recent episode of “Opportunity Hour: Conversations with the Masters,” I had the pleasure of speaking with Ron Karr, a sales and leadership expert who has worked as a consultant for countless organizations in six countries.

As bestselling author of The Velocity Mindset: How Leaders Eliminate Resistance, Gain Buy-In, and Achieve Better Results Faster, Ron teaches business leaders how to create more value while under price pressure in a very crowded space, and to maximize value while streamlining the sales cycle through effective customer relationship management.

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Daniel Burrus
Daniel Burrus

Written by Daniel Burrus

#1 Bestselling Author, Global Futurist, Innovation Expert and Keynote Speaker. One of the World’s Leading Futurists on Global Trends and Innovation.

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