Learn to Leverage the Hard Trends that Impact Manufacturing’s Future

Daniel Burrus
4 min readMar 31, 2022

The industrial manufacturing sector has always been coined the “backbone” of the United States and the world. Whether it is supplying the population with goods, building integral pieces for lifesaving medical equipment, or providing lasting careers to millions of individuals, manufacturing is omnipresent in many ways.

But recently, there seems to be more disruptions and uncertainties surrounding the manufacturing sector, all stemming from various sources. Companies in manufacturing are scrambling to find a solution to these disruptions and, more often than not, are floating around in neutral.

Regardless of the specific disruption interfering with each and every manufacturing company, there is largely one major arrow pointing directly at a Hard Trend future certainty that is not going away: the concept of next-generation manufacturing.

This terminology may have older generations thinking of it as a “millennial or Gen Z takeover”; however, a shift in the age of the workforce in manufacturing is but a small part. The bigger shift at hand has more to do with both digital and physical disruptions changing the status quo of how we manufacture goods and the lack of response to these Hard Trends.

The Biggest Disruptions in Manufacturing

So what exactly are those aforementioned physical and digital disruptions taking place in manufacturing?

At this point, it is exhaustive rhetoric to highlight that the coronavirus pandemic is what caused the biggest disturbance in manufacturing thanks to the supply chain issues brought on by global lockdowns. Of course, the pandemic was the biggest worldwide physical disruption manufacturing has ever seen, but in accordance with my Skip It Principle, taught in my Anticipatory Leader System, this is far from the real problem.

Long before the pandemic, the beginnings of a labor shortage were already taking place. Simultaneously, the demand for more and more goods increased the need to manufacture both nationwide and worldwide, creating a disproportionate ratio of needs to the ability to fulfill said needs. Why were these labor shortages happening, and why are they currently becoming an even bigger issue than…

Daniel Burrus

#1 Bestselling Author, Global Futurist, Innovation Expert and Keynote Speaker. One of the World’s Leading Futurists on Global Trends and Innovation.