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Learning to Manage Opportunity in the Unknown

Daniel Burrus
4 min readMay 21, 2020

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We all manage something in our lives. Whether we manage other people, an entire organization, sales or even just ourselves, management is part of our everyday lives and includes careful planning, well-thought-out direction and a sense of control.

What happens when we apply that definition of management to the concept of opportunity? What if we were to identify and act upon opportunity much as we arrange and then manage a meeting, a project or some other form of responsibility that takes place each day in our lives? What transformative opportunity does that foster for your organization?

Take Anticipatory Action, Not Agile Reaction

One element of being a manager is the necessity of reacting to crises. This COVID-19 global pandemic we presently find ourselves in is the perfect example. In the wake of the coronavirus, I’m sure you have had to manage a crisis or two you never before thought plausible, yet somehow you overcome it every day.

Crisis is a form of change or disruption coming from outside of your organization that greatly impacts the status quo and must be dealt with. That is a perfect description of what the coronavirus pandemic has done to us all, no matter what industry we find ourselves in. However, COVID-19 and other forms of disruption and perceived…

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Daniel Burrus
Daniel Burrus

Written by Daniel Burrus

#1 Bestselling Author, Global Futurist, Innovation Expert and Keynote Speaker. One of the World’s Leading Futurists on Global Trends and Innovation.

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