Leverage Disruptions and Elevate your Brand Image

As an executive or leader in your organization, you’re managing many things: the company’s image, numerous projects, and a talented group of people.

But you’re also managing many other important things, including disruptions from both inside and outside of your industry, how others perceive your company as you manage or even leverage those disruptions, and several other things you may not even be aware of. For many people, these “other” things are just part of the job, how things have always been done, and the expected stressors of business.

But do they have to be that way?

Disruptions Are Distractions to Manage

To start, executives and leaders at organizations must become better at managing disruptions. In today’s marketplace, change is coming at us fast, and it is only getting faster every day.

One thing we know for sure is that most disruptions come from the outside in — external factors impact the organization, like we saw in March 2020 with the COVID-19 pandemic and global lockdown, which affected many nonessential businesses. This caused people to react, crisis manage, and continually put out fires.

But to be a strategic asset to your company, you can’t simply be a crisis manager; you also have to…