Leveraging Organizational Identity to Foster Growth
A quote often attributed to Oscar Wilde urges people to be themselves because everyone else is taken.
In a way, that bit of wisdom certainly applies to organizational identity, where what you are serves to differentiate you from both partners and competitors.
But in building and managing identity, anticipatory organizations are very much aware that a valuable identity is not a one and done proposition. It requires ongoing effort and, if necessary, adjustments to ensure that your identity remains both effective and relevant.
