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Major Election Year Opportunity

Daniel Burrus
4 min readJan 30, 2020

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This isn’t just the start of a new year; this is the beginning of a new decade. With that, amazing new opportunities will present themselves for you and your organization.

There are many certainties we already know in this new decade. For example, 2020 is an election year in the U.S., so most companies will “wait and see” in terms of innovation due to the political uncertainties that come along with an election.

This strategy of playing it safe couldn’t be any more wrong; you should not “wait and see” what 2020 has to offer because technology-driven exponential change and digital disruption will not stop! Instead, take advantage of others’ “wait and see” strategy by identifying the indisputable Hard Trends that will occur regardless of the election outcome and anticipate whatever change is headed your way to transform it into great opportunity.

Disruption Doesn’t “Wait and See”

Digital disruption will increase at an exponential rate, and Anticipatory Leaders know that this is a Hard Trend, or future certainty. Additionally, they know that contextually aware devices built around the Internet of Everything (IoE) will continue to grow as well. This is why these anticipatory individuals do not “wait and see” for election results; they know disruptions have no political agenda and care not for…

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Daniel Burrus
Daniel Burrus

Written by Daniel Burrus

#1 Bestselling Author, Global Futurist, Innovation Expert and Keynote Speaker. One of the World’s Leading Futurists on Global Trends and Innovation.

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