Mastering Strategic Conversations: Anticipate to Elevate

Daniel Burrus
5 min readMay 10, 2024

In my Anticipatory Leader Program, I talk about being Anticipatory in how you approach your business future, identifying disruption before it has the opportunity to disrupt. However, an Anticipatory Mindset is a key strategic tool that can be applied to all areas of life, including the conversations we have both at work and in our personal lives.

I recently had the benefit of speaking with Phil Jones, who is a leading expert on the power of language for influence and persuasion. We discussed the art of structuring conversations and word choices. This is to promote safe spaces where information can be shared with trust and, in turn, innovation can thrive. In fact, Phil and I had such a great conversation, I am able to write even more about what we discussed in yet another article!

My first article was about eliminating friction and creating a gray space of curiosity to facilitate more efficient decision making, which you can read here. In this article, we will dive deep into actionable ways that business leaders can use anticipation to have more effective conversations that lead to productive results.

Anticipating the Conversation

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Daniel Burrus

#1 Bestselling Author, Global Futurist, Innovation Expert and Keynote Speaker. One of the World’s Leading Futurists on Global Trends and Innovation.