Navigating 2024: How to Strategize Using the Both/And Business Model
5 min readFeb 8, 2024
It cannot be disputed that your cash cow may have brought your organization success in the realm of profit for years. But does that mean it will be the best business strategy to stick with throughout 2024? Truthfully, the answer here has always been “yes and no” because the reality is not rooted in Either/Or — It is Both/And world!