Navigating the ‘Now’ vs. ‘Next’ in a Rapidly Changing Business World

Companies are founded with innovation. Smaller start-ups pop up because they have an idea that no one in the market has done before, or a way to improve the industry they enter. It is no secret that many new businesses do not last because they stick with that initial revolutionary idea, living in the present success they have found with no new ideas to bring to the table in this ever-changing world.

Essentially, they create a “cash cow,” and milk it until the milk runs dry!

The business world is always changing as a direct result of customers’ evolving needs. The only way for organizations to be successful is to be Anticipatory. Instead of focusing solely on the “now,” they must focus on the “next,” taking the leap on their next big innovations for their organizations while moving forward with the industry.

What is the difference between the “now” and the “next”? Instead of focusing on what is coming their way with an Anticipatory mindset, they focus on beating, or simply keeping up with, the competition in the moment. They then become so preoccupied with how to outperform whom their immediate threats are that…