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Perception and Distraction: The Leadership Puzzle — Are You Solving It?

Daniel Burrus
5 min readAug 10, 2023

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C-suite executives and leaders have a lot on their plates when it comes to successful management of their business or organization. They are in control of the organization’s image, a diverse team of individuals with diverse talents coming together to complete specific tasks, and the successful and timely implementation of multiple projects at any given time.

That is a lot to be responsible for, but as we all know, change is the only constant in the business world. My Anticipatory Organization® Model notes that digital disruption is starting to alleviate some of the need to manage traditional tasks that managers and other business leaders have long managed before. With this transformation, the tasks of managers and business leaders alike are starting to change as well.

What some leaders overlook now is their actual role as managers — the management of perception and distraction.

Perception and Distraction Affect Your Organization

Perception refers to how you and your employees view projects, the company, and customers. Conversely, perception is how…

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Daniel Burrus
Daniel Burrus

Written by Daniel Burrus

#1 Bestselling Author, Global Futurist, Innovation Expert and Keynote Speaker. One of the World’s Leading Futurists on Global Trends and Innovation.

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