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Post-Pandemic Success Will Be Determined by What You Do Now

Daniel Burrus
4 min readMay 14, 2020

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Post-Pandemic Success Will Be Determined by What You Do Now, Not What You Do Post-Pandemic. No one ever thought that starting in this new decade, our booming economy and flourishing job market would be placed on “pause” due to a worldwide outbreak of a virus, yet here we are.

2020 has been an interesting year to say the least, but there are obvious similarities between the COVID-19 pandemic and digital disruption. One in specific that I’ve noticed is the application of my Both/And Principle versus the traditional Either/Or mindset.

Prior to COVID-19, when new digital technology emerged, the prevailing mindset was that the old technology is obsolete and the new technology is far superior. Yet, the “out with the old and in with the new” mindset can be quite detrimental to small and large businesses, and here’s why.

The “Greatly Exaggerated” Death of In-Person Shopping

With Amazon dominating the retail shopping market since its inception, we were certain that we would see the end of big box stores as Sears and Boston Store fell hard. That wound has been salted during a pandemic, with individuals now needing to shop online for nearly everything without an alternative.

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Daniel Burrus
Daniel Burrus

Written by Daniel Burrus

#1 Bestselling Author, Global Futurist, Innovation Expert and Keynote Speaker. One of the World’s Leading Futurists on Global Trends and Innovation.

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