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Ready to Take the Leap of Business Ownership? Hard Trends set the Foundation
During the course of one’s professional career, the thought crosses their mind that, “I wish I could just work for myself,” or they take a look at a product, service, or process and state, “there has got to be a better way.
Nearly every day, an individual with that inkling takes the leap into entrepreneurship, hoping to positively disrupt an industry, make a difference in the world, or become the next Steve Jobs or Elon Musk, to be remembered for something they created that did not exist before them.
Entrepreneurship Can Be Low-Risk
Starting a business or inventing something disruptive can be a risky endeavor; however, as I teach frequently in my Anticipatory Leader System, innovation based on certainty is low-risk, whereas innovation based on uncertainty is high-risk. But how does a new entrepreneur differentiate between low- and high-risk endeavors?
They’re actually differentiating between Hard Trends and Soft Trends, where Hard Trends are future certainties that will happen and Soft Trends are future possibilities that are open to influence. With…
